NAT11266 Advanced Diploma of Digital Marketing

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FNSORG501-SIRXMKT007 Develop a digital marketing budget and plan

Gain the skills and knowledge you need to create a strategic, multi-channel, 1-year digital marketing strategy and budget. Learn how to forecast annual budgets, estimate revenue, track expenditure, analyse financial variances and more.

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NAT11266008 Use responsible Artificial Intelligence and Artificial Intelligence ethics

Course

From confirmation bias to data leakage, discover how to tackle the risks and opportunities that AI technologies present. Learn how to use AI technologies in ways that are safe, secure, responsible and ethical. And discover how to influence others in

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NAT11266001 Use digital analytics to analyse marketing performance

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Build your ability to undertake analysis and develop data-driven insights. Grow your understanding of using different methods and technologies for analysing data. Then apply your knowledge to investigating a digital marketing problem or question.

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NAT11266002 Optimise a website to improve conversions

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Discover how to leverage Conversion Rate Optimisation (CRO) tactics to boost a brand’s ecommerce performance. Learn how to analyse macro- and micro-conversions, prepare a conversion optimisation strategy, evaluate website user behaviour and more.

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NAT11266003 Develop a brand’s digital content and social media strategy

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Be equipped to develop and implement content marketing strategies that span across a variety of channels, including various social media platforms, email marketing and websites.

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NAT11266004 Research and prepare a Search Engine Optimisation strategy

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Gain a solid foundation in the three key pillars of Search Engine Optimisation – on-page, off-page and technical SEO. Learn how to strategically build a brand’s online presence and boost its visibility in search engines.

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NAT11266005 Create and manage a paid search strategy

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Gain strategic skills in executing, optimising and analysing Search Engine Marketing (SEM).

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NAT11266006 Develop and implement an email marketing strategy

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Enhance your skills in planning and implementing key email marketing tactics. Discover techniques you can use to strategically grow an organisation’s email subscriber database, improve email deliverability, increase subscriber interactions and more.

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NAT11266007 Prepare a strategy for display and video advertising

Course

Discover the world of programmatic advertising. Be equipped to build a 1-year strategy for an organisation’s display and video ads that run across platforms such as YouTube, Instagram, TikTok, Xbox and Amazon.