1.1 Welcome to this unit!
1.2 Introducing optimising websites
1.3 What this unit will cover
1.4 What you’ll learn
1.5 A note on completing this unit
1.6 Section 1 quiz
Welcome to section 2
2.2 Introduction to Conversion Rate Optimisation (CRO)
2.3 The principles of customer behaviour and CRO
2.4 CRO best practices
2.5 Understanding UX and UI
2.6 Creative considerations
2.7 Enhancing content
2.8 Using dynamic content
2.9 Optimising for different devices
2.10 Using A/B and multi-variate testing
2.11 Improving hosting and website speed
2.12 Optimising for search engines
2.13 Accessibility considerations
2.14 Using a test development framework
2.15 Section 2 quiz
3.1 Welcome to section 3
3.2 Understanding your target market
3.3 Conducting competitor reviews
3.4 Analysing website structure
3.5 Evaluating content
3.6 Assessing user experience
3.7 Website research report template
3.8 Prioritising enhancements
3.9 Documenting a conversion optimisation strategy
3.10 Conversion optimisation strategy template
3.11 Creating an implementation plan
3.12 Conversion implementation plan template
3.13 Using monitoring and strategic reviews
3.14 Section 3 Quiz
4.1 Welcome to section 4
4.2 Implementing website optimisation
4.3 Identifying user journeys
4.4 Website testing options
4.5 Using heat mapping
4.6 Using eye-tracking
4.7 Website user testing
4.8 Implementing A/B and multi-variate testing
4.9 Using in-website surveys
4.10 Other testing tools
4.11 Encouraging a culture of experimentation
4.12 Section 4 quiz
5.1 Welcome to section 5
5.2 Reviewing test data
5.3 Analysing user feedback
5.4 Comparing performance to KPIs
5.5 Understanding important performance metrics
5.6 Reviewing budgets
5.7 Developing future optimisation strategies
5.8 Website monitoring report template
5.9 Section 5 quiz
6.1 Introduction to section six
6.2 Key takeaways
6.3 The future of conversion optimisation
6.4 How to keep your knowledge up to date
6.5 Congratulations and what’s next
