1.1 Welcome to this unit
1.2 Introducing email marketing
1.3 What this unit will cover
1.4 What you’ll learn
1.5 A note on completing this unit
1.6 Chapter 1 quiz
2.1 Welcome to section two
2.2 Understanding Email Service Providers
2.3 Understanding email clients
2.4 Using email databases, lists and segments
2.5 Understanding triggered emails and automation
2.6 Using non-automated email campaigns
2.7 Understanding the Spam Act 2003
2.8 Understanding General Data Protection Regulation (GDPR)
2.9 Additional legal considerations
2.10 Understanding ethical considerations
2.11 Using email metrics
2.12 Section 2 quiz
3.1 Welcome to section three
3.2 Introduction to email strategies
3.3 Acquiring subscribers
3.4 Best practices for acquiring email addresses
3.5 Nurturing subscribers
3.6 Driving conversions
3.7 Re-engaging subscribers
3.8 Maintaining email hygiene
3.9 Using benchmarks
3.10 Utilising AI, tools and technologies
3.11 Documenting an email marketing strategy
3.12 Email marketing strategy template
3.13 Email costs estimate template
3.14 Section 3 quiz
4.1 Welcome to section four
4.2 Introduction to creating and optimising email campaigns
4.3 Planning emails
4.4 Email planner template
4.5 Crafting subject lines
4.6 Creating body content
4.7 Briefing production and creative services
4.8 Creative brief template
4.9 Using personalisation
4.10 Interactive and dynamic emails
4.11 Previewing and checking emails
4.12 Tools for previewing emails
4.13 Sending an email campaign using Mailchimp
4.14 Using testing
4.15 Setting up automation
4.16 Checking campaign deliverability
4.17 Section 4 quiz
5.1 Welcome to section five
5.2 Using email benchmarks
5.3 Monitoring bounces
5.4 Navigating spam filters
5.5 Increasing subscriber growth
5.6 Improving open rates
5.7 Optimising engagement
5.8 Reducing churn
5.9 Managing disengaged subscribers
5.10 Reporting and presenting to stakeholders
5.11 Section 5 quiz
6.1 Introduction to section six
6.2 Key takeaways
6.3 The future of email marketing
6.4 How to keep your knowledge up to date
6.5 Congratulations and what’s next
