Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing content marketing

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Chapter 1 quiz

2.1 Welcome to section 2

2.2 The role of content

2.3 Types of content

2.4 Content techniques

2.5 Content curation tools

2.6 Content intents

2.7 Competitor content analysis

2.8 Researching content trends

2.9 Keyword research tools

2.10 Developing audience personas

2.11 Setting goals and KPIs

2.12 Choosing platforms and channels

2.13 Selecting content topics

2.14 Legal and ethical considerations

2.15 Documenting your content strategy

2.16 Content strategy template

2.17 Section 2 quiz

3.1 Welcome to section 3

3.2 Creating a content schedule

3.3 Planning actions

3.4 Content action plan template

3.5 Assigning roles and responsibilities

3.6 Making use of Content Management Systems

3.7 Developing monitoring strategies

3.8 Section 3 quiz

4.1 Welcome to section 4!

4.2 Introduction to creating and optimising content

4.3 Writing for online

4.4 How to get started on writing content

4.5 Checking readability scores

4.6 Checking for grammar and spelling

4.7 Briefing Creatives

4.8 Creative brief template

4.9 Best practices for creating images and infographics

4.10 Design tools for easily creating infographics

4.11 Best practices for producing videos

4.12 Best practices for gated content

4.13 Best practices for website content

4.14 Best practices for audio content

4.15 Section 4 quiz

5.1 Welcome to section 5!

5.2 Tracking goals and KPIs

5.3 Content Marketing Performance Tracker Template

5.4 Reviewing budgets

5.5 Optimising engagement

5.6 Optimising conversions

5.7 Making recommendations for improvement

5.8 Section 5 quiz

6.1 Introduction to section six

6.2 Key takeaways

6.3 The future of content marketing

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next