1.1 Welcome to this unit!
1.2 Introducing plans and budgets
1.3 What this unit will cover
1.4 What you’ll learn
1.5 A note on completing this unit
1.6 Section 1 quiz
2.1 Welcome to section 2
2.2 Understanding the digital customer journey
2.3 Using multi-channel strategies
2.4 Using awareness strategies
2.5 Using engagement strategies
2.6 Using conversion strategies
2.7 Using advocacy strategies
2.8 Developing actionable, data-driven insights
2.9 Consulting with stakeholders
2.10 Understanding important financial concepts
2.11 Understanding financial considerations and requirements
2.12 Section 2 quiz
3.1 Welcome to section 3
3.2 Setting objectives
3.3 Forming KPIs
3.4 Defining the target audience
3.5 Analysing internal and external factors
3.6 Tools and technologies
3.7 Creating an action plan
3.8 Ethical considerations
3.9 Legal considerations
3.10 Creating a multi-channel marketing plan
3.11 Digital marketing plan template
3.12 Tips for setting an annual digital marketing budget
3.13 Gaining final approval for your plan and budget
3.14 Section 3 quiz
4.1 Welcome to section 4
4.2 Introduction to implementing a digital marketing plan
4.3 Communicating your plan
4.4 Aligning multi-channel content
4.5 Using testing
4.6 Monitoring progress
4.7 Adapting your plan
4.8 Section 4 Quiz
5.1 Welcome to section 5
5.2 Finding trends
5.3 Assessing impact
5.4 Calculating ROI
5.5 ROI calculator template
5.6 Researching trends and best practices
5.7 Analysing budgets
5.8 Digital marketing budget report template
5.9 Presenting recommendations
5.10 Section 5 Quiz
6.1 Welcome to section 6
6.2 Key takeaways
6.3 The future of digital marketing
6.4 How to keep your knowledge up to date
6.5 Congratulations and what’s next
