Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing testing to optimise performance

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Setting tests up for success

2.3 Understanding A/B tests

2.4 Understanding multivariate testing

2.5 Prioritising elements to test

2.6 Testing within different channels

2.7 Testing emails

2.8 Testing SEM campaigns

2.9 Testing social media

2.10 Testing website content

2.11 Tools for testing website content

2.12 Testing display advertising

2.13 Using dynamic testing

2.14 Understanding statistical significance

2.15 Section 2 quiz

3.1 Welcome to section 3

3.2 Reviewing previous marketing tests

3.3 Establishing the purpose of testing

3.4 Brainstorming ideas

3.5 Selecting channels and platforms

3.6 Keeping an eye on the numbers

3.7 Setting success metrics

3.8 Creating a proposal

3.9 Testing proposal template

3.10 Gaining approval

3.11 Section 3 Quiz

4.1 Welcome to section 4

4.2 Planning and running tests

4.3 Documenting your hypothesis

4.4 Setting timeframes

4.5 Managing budgets

4.6 Making a testing schedule

4.7 Testing schedule template

4.8 Creating an action plan

4.9 Testing action plan template

4.10 Overseeing implementation

4.11 Section 4 quiz

5.1 Welcome to section 5

5.2 Documenting test results

5.3 Comparing results to success metrics

5.4 Checking statistical significance

5.5 Statistical significance tools

5.6 Assessing results against internal benchmarks

5.7 Assessing results against external benchmarks

5.8 Generating insights

5.9 Testing report template

5.10 Creating recommendations

5.11 Testing recommendations template

5.12 Presenting recommendations

5.13 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of testing

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next