Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing social media engagement

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Understanding social media platforms

2.3 Understanding social media use in Australia

2.4 Making social media a two-way conversation

2.5 Providing content

2.6 Using live videos

2.7 Using stories

2.8 Using feed posts, images, and carousels

2.9 Using videos

2.10 Using highlights

2.11 Using hashtags

2.12 Interacting with others

2.13 Communicating consistently

2.14 Understanding community management

2.15 Using automation for engagement

2.16 Section 2 quiz

3.1 Welcome to section 3

3.2 Reviewing existing social media strategies

3.3 Defining the target audience

3.4 Researching the target audience

3.5 Target audience research report template

3.6 Presenting your research

3.7 Choosing social media platforms

3.8 Determining performance metrics

3.9 Selecting engagement approaches

3.10 Managing common interactions

3.11 Preparing for contingencies

3.12 Understanding organisational policies and procedures

3.13 Understanding legislation

3.14 Writing social media engagement plans

3.15 Social media engagement plan template

3.16 Gaining approval for your plans

3.17 Section 3 Quiz

4.1 Welcome to section 4

4.2 Driving social media engagements

4.3 Preparing to implement a social media engagement plan

4.4 Developing content schedules

4.5 Content schedule template

4.6 Creating content

4.7 Scheduling content using native tools

4.8 Using Meta Business Manager to schedule content

4.9 Scheduling content using paid tools

4.10 Using Hootsuite to schedule content

4.11 Using Buffer to schedule content

4.12 Monitoring content

4.13 Interacting with others

4.14 Dealing with unexpected and negative reactions

4.15 Working with social media algorithms

4.17 Section 4 quiz

5.1 Welcome to section 5

5.2 Understanding important metrics

5.3 Calculating engagement rates

5.4 Understanding typical engagement rates

5.5 Calculating amplification rate

5.6 Calculating applause rate

5.7 Calculating Social Share of Voice (SSoV)

5.8 Calculating audience growth rate

5.9 Calculating virality rate

5.10 Calculating save rate

5.11 Analysing sentiment

5.12 Selecting social media analytics services

5.13 Reviewing social media performance

5.14 Identifying areas of improvement

5.15 Reporting social media performance

5.16 Social media performance report template

5.17 Creating a monitoring plan

5.18 Updating a social media engagement plan

5.19 Section 5 quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of social media engagement

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next