Course curriculum

    1. 1.1 Welcome to this unit

    2. 1.2 Introducing social media advertising

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Introduction to social media performance marketing

    3. 2.3 Understanding social media advertising platforms

    4. 2.4 Examples: Popular advertising platforms

    5. 2.5 Determining campaign requirements

    6. 2.6 Selecting ad formats

    7. 2.7 Understanding best practices for designing social ads

    8. 2.8 Section 2 quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Introduction to setting up accounts

    3. 3.3 Creating a website

    4. 3.4 Example: Setting up a website using Wix

    5. 3.5 Setting up social media profiles

    6. 3.6 Example: Setting up Instagram & TikTok profiles

    7. 3.7 Setting up advertising accounts

    8. 3.8 Example: Creating a Meta Ads account

    9. 3.9 Example: Creating a TikTok Ads account

    10. 3.10 Configuring advertising accounts

    11. 3.11 Setting up tracking

    12. 3.12 Example: Setting up tracking in Meta & TikTok

    13. 3.13 Checking your tracking is working

    14. 3.14 Section 3 Quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Planning for creating ads

    3. 4.3 Preparing ad creative

    4. 4.4 Tools for designing social media ad creative

    5. 4.5 Using custom audiences and other targeting

    6. 4.6 Examples: Targeting options in Meta and TikTok

    7. 4.7 Setting up ads

    8. 4.8 Example: Setting up ads in TikTok

    9. 4.9 Example: Setting up ads in Meta

    10. 4.10 Launching your ads

    11. 4.11 Section 4 Quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Gathering data

    3. 5.3 Example: Viewing reports in Meta Ads Manager

    4. 5.4 Example: Viewing reports in TikTok Ads Manager

    5. 5.5 Documenting your campaign results

    6. 5.6 Campaign results report template

    7. 5.7 Communicating your campaign results

    8. 5.8 Campaign results presentation template

    9. 5.9 Improving future campaigns

    10. 5.10 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Key takeaways

    3. 6.3 The future of social media advertising

    4. 6.4 How to keep your knowledge up to date

    5. 6.5 Congratulations and what’s next

About this course

  • 65 lessons