Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing social media advertising

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Introduction to social media performance marketing

2.3 Understanding social media advertising platforms

2.4 Examples: Popular advertising platforms

2.5 Determining campaign requirements

2.6 Selecting ad formats

2.7 Understanding best practices for designing social ads

2.8 Section 2 quiz

3.1 Welcome to section 3

3.2 Introduction to setting up accounts

3.3 Creating a website

3.4 Example: Setting up a website using Wix

3.5 Setting up social media profiles

3.6 Example: Setting up Instagram & TikTok profiles

3.7 Setting up advertising accounts

3.8 Example: Creating a Meta Ads account

3.9 Example: Creating a TikTok Ads account

3.10 Configuring advertising accounts

3.11 Setting up tracking

3.12 Example: Setting up tracking in Meta & TikTok

3.13 Checking your tracking is working

3.14 Section 3 Quiz

4.1 Welcome to section 4

4.2 Planning for creating ads

4.3 Preparing ad creative

4.4 Tools for designing social media ad creative

4.5 Using custom audiences and other targeting

4.6 Examples: Targeting options in Meta and TikTok

4.7 Setting up ads

4.8 Example: Setting up ads in TikTok

4.9 Example: Setting up ads in Meta

4.10 Launching your ads

4.11 Section 4 Quiz

5.1 Welcome to section 5

5.2 Gathering data

5.3 Example: Viewing reports in Meta Ads Manager

5.4 Example: Viewing reports in TikTok Ads Manager

5.5 Documenting your campaign results

5.6 Campaign results report template

5.7 Communicating your campaign results

5.8 Campaign results presentation template

5.9 Improving future campaigns

5.10 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of social media advertising

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next