Course curriculum

    1. 1.1 Welcome to this unit

    2. 1.2 Introducing social media advertising

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Introduction to social media performance marketing

    3. 2.3 Understanding social media advertising platforms

    4. 2.4 Examples: Popular advertising platforms

    5. 2.5 Determining campaign requirements

    6. 2.6 Selecting ad formats

    7. 2.7 Understanding best practices for designing social ads

    8. 2.8 Section 2 quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Introduction to setting up accounts

    3. 3.3 Creating a website

    4. 3.5 Setting up social media profiles

    5. 3.6 Example: Setting up Instagram & TikTok profiles

    6. 3.7 Setting up advertising accounts

    7. 3.8 Example: Creating a Meta Ads account

    8. 3.9 Example: Creating a TikTok Ads account

    9. 3.10 Configuring advertising accounts

    10. 3.11 Setting up tracking

    11. 3.13 Checking your tracking is working

    12. 3.14 Section 3 Quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Planning for creating ads

    3. 4.3 Preparing ad creative

    4. 4.6 Using custom audiences and other targeting

    5. 4.8 Setting up ads

    6. 4.11 Launching your ads

    7. 4.12 Section 4 Quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Gathering data

    3. 5.5 Documenting your campaign results

    4. 5.6 Campaign results report template

    5. 5.7 Communicating your campaign results

    6. 5.8 Campaign results presentation template

    7. 5.9 Improving future campaigns

    8. 5.10 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Key takeaways

    3. 6.3 The future of social media advertising

    4. 6.4 How to keep your knowledge up to date

    5. 6.5 Congratulations and what’s next

About this course

  • 57 lessons