Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing persuasive copywriting

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Appealing to emotions

2.3 Addressing the reader

2.4 Using calls to action

2.5 Writing Calls to Action

2.6 Providing social proof

2.7 Supporting arguments with facts, data and information

2.8 Using storytelling

2.9 Addressing objections

2.10 Section 2 Quiz

3.1 Welcome to section 3

3.2 Introduction to creative briefs

3.3 Understanding communication purpose and objectives

3.4 Understanding a customer profile

3.5 Understanding key messages and supporting information

3.6 Understanding positioning

3.7 Understanding communication channels and platforms

3.8 Understanding budgets and timeframes

3.9 Understanding design, image and other requirements

3.10 Discussing a creative brief

3.11 Creative brief review template

3.12 Section 3 Quiz

4.1 Welcome to section 4

4.2 Creating and optimising persuasive copy

4.3 Writing copy for landing pages

4.4 Landing page examples

4.5 Writing copy for podcasts and audio formats

4.6 Writing persuasive video scripts

4.7 Video script template

4.8 Writing persuasive email copy

4.9 Writing persuasive advertising copy

4.10 Writing headlines

4.11 Creating a messy first draft

4.12 Using online tools to improve your draft content

4.13 Following organisational policies and procedures

4.14 Understanding legislation, standards and codes of practice

4.15 Section 4 Quiz

5.1 Welcome to section 5

5.2 Seeking feedback on your draft copy

5.3 Using feedback to improve your copy

5.4 Feedback review template

5.5 Finalising copy

5.6 Seeking approval on your final copy

5.7 Creating final content

5.8 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of copywriting

6.4 How to keep your knowledge up to date

6.5 Continually improving your copywriting skills

6.6 Congratulations and what’s next