Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing organic marketing

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Distinguishing between owned, earned and paid

2.3 Using organic marketing channels

2.4 Understanding best practices for website content

2.5 Using organic social media

2.6 Using social media monitoring tools

2.7 Using email marketing

2.8 Using digital PR

2.9 Techniques for amplifying organic content

2.10 Section 2 Quiz

3.1 Welcome to section 3

3.2 Interpreting a campaign brief

3.3 Reviewing a brand’s previous organic marketing

3.4 Selecting channels and platforms

3.5 Setting success metrics

3.6 Planning for monitoring performance

3.7 Discussing the campaign

3.8 Creating a content schedule

3.9 Content schedule template

3.10 Making an action plan

3.11 Action Plan Template

3.12 Section 3 quiz

4.1 Welcome to section 4

4.2 Implementing organic marketing campaigns

4.3 Working with specialists

4.4 Coordinating content creation

4.5 Checking content for correctness

4.6 Scheduling campaign content

4.7 Scheduling website content using WordPress

4.8 Social media scheduling tools

4.9 Ensuring content is published correctly

4.10 Reviewing interim performance

4.11 Section 4 quiz

5.1 Welcome to section 5

5.2 Reviewing final performance

5.3 Comparing performance against success metrics

5.4 Identifying successes

5.5 Uncovering areas of improvement

5.6 Preparing a campaign report

5.7 Campaign report template

5.8 Presenting your report

5.9 Further refining organic marketing

5.10 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of organic marketing

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next