Course curriculum

    1. 1.1 Welcome to this unit

    2. 1.2 Introducing optimising a brand's presence using AI

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Digital presence components

    3. 2.3 Expanding a brand’s digital presence

    4. 2.4 Refining a brand’s digital presence

    5. 2.5 Using Search Engine Optimisation (SEO)

    6. 2.6 Using AI to enhance digital presence

    7. 2.7 Section 2 Quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Introduction to target markets

    3. 3.3 Understanding target market characteristics

    4. 3.4 Example: Target market of an ecommerce store

    5. 3.5 Using target market segmentation

    6. 3.6 Using AI to help investigate a target market

    7. 3.7 Example: AI prompts

    8. 3.8 Preparing a target market research report

    9. 3.9 Target market research report template

    10. 3.10 Section 3 Quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Creating and implementing an AI improvement strategy

    3. 4.3 Considering the marketing strategy

    4. 4.4 Collecting performance data

    5. 4.5 Analysing performance data

    6. 4.6 Evaluating digital assets

    7. 4.7 Evaluation report template

    8. 4.8 Section 4 Quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Selecting AI improvements

    3. 5.4 Writing an AI improvement strategy

    4. 5.5 AI improvement strategy template

    5. 5.6 Preparing an implementation plan

    6. 5.7 Implementation plan template

    7. 5.8 Communicating your strategy and plan

    8. 5.9 Implementing AI improvements

    9. 5.10 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Key takeaways

    3. 6.3 The future of digital presence and AI

    4. 6.4 How to keep your knowledge up to date

    5. 6.5 Congratulations and what’s next

About this course

  • Free
  • 53 lessons
  • 0 hours of video content