Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing omnichannel marketing

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Understanding online channels

2.3 Understanding offline channels

2.4 Creating consistent experiences

2.5 Using QR codes in campaigns

2.6 Tracking online and offline behaviours

2.7 Using UTM tracking

2.8 Managing multi-channel data

2.9 Managing omnichannel campaigns

2.10 Considering legislation

2.11 Section 2 quiz

3.1 Welcome to section 3

3.2 Interpreting a client brief

3.3 Understanding budgets and timeframes

3.4 Determining objectives

3.5 Selecting channels

3.6 Mapping customer touchpoints

3.7 Determining communications

3.8 Planning tracking

3.9 Setting success metrics

3.10 Creating a campaign plan

3.11 Campaign plan template

3.12 Section 3 Quiz

4.1 Welcome to section 4

4.2 Running an omnichannel campaign

4.3 Briefing technical specialists

4.4 Briefing copywriters and designers

4.5 Creative brief template

4.6 Finalising marketing materials

4.7 Testing tracking

4.8 Launching the campaign

4.9 Monitoring interim performance

4.10 Interim performance report template

4.11 Section 4 quiz

5.1 Welcome to section 5

5.2 Gathering data

5.3 Comparing performance

5.4 Recognising successes

5.5 Identifying improvements

5.6 Preparing recommendations

5.7 Developing campaign performance reports

5.8 Campaign performance report template

5.9 Presenting reports

5.10 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of omnichannel marketing

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next