Learning content

    1. 1.1 Welcome to this unit

    2. 1.2 Introducing performance marketing

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Understanding performance marketing techniques and principles

    3. 2.3 Understanding channels and platforms

    4. 2.4 Understanding social media advertising

    5. 2.5 Understanding Search Engine Marketing (SEM)

    6. 2.6 Understanding programmatic advertising

    7. 2.7 Understanding AI chatbot advertising

    8. 2.8 Understanding ad formats

    9. 2.9 Using bidding strategies and budget management

    10. 2.10 Understanding targeting approaches

    11. 2.11 Understanding Performance Max campaigns (and other AI-powered options)

    12. 2.12 Understanding legislation

    13. 2.12 Section 2 quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Interpreting a performance marketing brief

    3. 3.3 Confirming requirements for a campaign

    4. 3.4 Determining performance benchmarks

    5. 3.5 Analysing creative requirements

    6. 3.6 Creating campaign plans

    7. 3.7 Performance marketing campaign plan template

    8. 3.8 Campaign action plan template

    9. 3.9 Presenting campaign plans

    10. 3.10 Refining your plans and gaining approval

    11. 3.11 Section 3 quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Creating campaign assets

    3. 4.3 Launching a campaign

    4. 4.4 Optimising with campaign objectives in mind

    5. 4.5 Optimising the use of creative

    6. 4.6 Taking advantage of other optimisations

    7. 4.7 Managing budgets and timelines

    8. 4.8 Addressing unforeseen challenges

    9. 4.9 Creating interim performance reports

    10. 4.10 Interim performance report template

    11. 4.11 Section 4 quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Collating campaign data

    3. 5.3 Analysing campaign data

    4. 5.4 Seeking feedback from the target audience

    5. 5.5 Identifying successes

    6. 5.6 Identifying areas of improvement

    7. 5.7 Creating written reports

    8. 5.8 Campaign performance report template

    9. 5.9 Presenting your reports

    10. 5.10 Tips for delivering better presentations

    11. 5.11 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Key takeaways

    3. 6.3 The future of performance marketing

    4. 6.4 How to keep your knowledge up to date

    5. 6.5 Getting certified

    6. 6.6 Congratulations and what’s next

About this unit

  • 66 lessons