Online learning content

    1. 1.1 Welcome to this unit

    2. 1.2 Introducing testing to optimise performance

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Setting tests up for success

    3. 2.3 Understanding A/B tests

    4. 2.4 Understanding multivariate testing

    5. 2.5 Prioritising elements to test

    6. 2.6 Creating hypotheses

    7. 2.7 Using control groups and testing frameworks

    8. 2.8 Understanding statistical significance

    9. 2.9 Testing emails

    10. 2.10 Testing advertising campaigns

    11. 2.11 Testing website content

    12. 2.12 Using AI for marketing experiments

    13. 2.13 AI tools for marketing experiments

    14. 2.14 Section 2 quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Reviewing previous marketing tests

    3. 3.3 Reviewing digital marketing performance

    4. 3.4 Digital marketing review template

    5. 3.5 Establishing the purpose of testing

    6. 3.6 Brainstorming ideas without AI

    7. 3.7 Generating experiment ideas using AI

    8. 3.8 AI tools for generating experiment ideas

    9. 3.9 Critically evaluating AI-generated ideas

    10. 3.10 Evaluation of AI marketing experiment ideas template

    11. 3.11 Creating a marketing experiments proposal

    12. 3.12 Marketing experiments proposal template

    13. 3.13 Gaining approval

    14. 3.14 Section 3 Quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Creating an action plan

    3. 4.3 Action plan template

    4. 4.4 Creating draft marketing assets

    5. 4.5 Tools for creating marketing content

    6. 4.6 Refining and finalising marketing assets

    7. 4.7 Setting up marketing experiments

    8. 4.10 Launching your marketing experiments

    9. 4.11 Section 4 quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Documenting test results

    3. 5.3 Comparing results to success metrics

    4. 5.4 Checking statistical significance

    5. 5.5 Statistical significance tools

    6. 5.6 Assessing results against internal benchmarks

    7. 5.7 Assessing results against external benchmarks

    8. 5.8 Generating insights

    9. 5.9 Creating recommendations

    10. 5.10 Documenting a marketing experiments report

    11. 5.11 Marketing experiments report template

    12. 5.12 Presenting recommendations

    13. 5.13 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Key takeaways

    3. 6.3 The future of marketing experiments

    4. 6.4 How to keep your knowledge up to date

    5. 6.5 Congratulations and what’s next

About this unit

  • 70 lessons