Unit learning content

    1. 1.1 Welcome to this unit

    2. 1.2 Introducing organic marketing

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Distinguishing between owned, earned and paid media

    3. 2.3 Understanding organic marketing channels

    4. 2.4 Understanding best practices for website content

    5. 2.5 Using organic social media

    6. 2.6 Using social media monitoring tools

    7. 2.7 Using email marketing

    8. 2.8 Creating digital PR

    9. 2.9 Leveraging SEO, AEO and GEO

    10. 2.10 Using AI ethically and responsibly

    11. 2.11 Techniques for amplifying organic content

    12. 2.12 Section 2 Quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Reviewing a brand’s previous organic marketing

    3. 3.3 Interpreting a campaign brief

    4. 3.4 Selecting channels and platforms

    5. 3.5 Setting SMART goals and success metrics

    6. 3.6 Developing audience personas

    7. 3.7 Considering approaches for generating earned media

    8. 3.8 Planning for monitoring performance

    9. 3.9 Considering required specialists

    10. 3.10 Documenting a campaign plan

    11. 3.11 Organic campaign plan template

    12. 3.12 Sharing your campaign plan

    13. 3.13 Section 3 quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Considering approaches for making your content engaging

    3. 4.3 Generating a range of ideas for organic content using AI tools

    4. 4.4 Tips for generating ideas with AI

    5. 4.5 AI ideas summary template

    6. 4.6 Critically evaluating AI-generated content ideas

    7. 4.7 Critical evaluation of AI ideas template

    8. 4.8 Selecting content ideas

    9. 4.9 Creating a content schedule

    10. 4.10 Content schedule template

    11. 4.11 Managing content creation

    12. 4.12 AI tools for content creation

    13. 4.13 Reviewing organic content

    14. 4.14 Section 4 quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Scheduling campaign content

    3. 5.3 Scheduling website content using WordPress

    4. 5.4 Social media scheduling tools

    5. 5.5 Ensuring content is published correctly

    6. 5.6 Gathering campaign performance data

    7. 5.7 Reviewing interim performance

    8. 5.8 Interim campaign performance template

    9. 5.9 Analysing later campaign performance

    10. 5.10 Reporting on later campaign performance

    11. 5.11 Final campaign performance template

    12. 5.12 Sharing your insights

    13. 5.13 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Key takeaways

    3. 6.3 The future of earned and organic marketing

    4. 6.4 How to keep your knowledge up to date

    5. 6.5 Congratulations and what’s next

About this unit

  • 75 lessons