Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing omnichannel marketing

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Understanding online channels

2.3 Understanding offline channels

2.4 Creating consistent experiences

2.5 Customising marketing messages

2.6 Using personalisation

2.7 Examples: Marketing personalisation tools

2.8 Offering AI-powered shopping experiences

2.9 Tracking online and offline behaviours

2.10 Using QR codes

2.11 Using UTM tracking

2.12 Understanding key omnichannel metrics

2.13 Considering legislation

2.14 Section 2 quiz

3.1 Welcome to section 3

3.2 Interpreting an omnichannel brief

3.3 Understanding budgets and timeframes

3.4 Determining objectives

3.5 Selecting channels

3.6 Determining customer touchpoints

3.7 Determining communications

3.8 Planning omnichannel approaches

3.9 Setting success metrics

3.10 Creating a campaign plan

3.11 Campaign plan template

3.12 Section 3 Quiz

4.1 Welcome to section 4

4.2 Introduction to managing omnichannel campaigns

4.3 Briefing technical specialists

4.4 Briefing copywriters and designers

4.5 Creative brief template

4.6 Finalising marketing materials

4.7 Testing tracking

4.8 Launching the campaign

4.9 Monitoring interim performance

4.10 Interim performance report template

4.11 Section 4 quiz

5.1 Welcome to section 5

5.2 Gathering data

5.3 Comparing performance

5.4 Recognising successes

5.5 Identifying improvements

5.6 Developing campaign performance reports

5.7 Campaign performance report template

5.8 Preparing recommendations

5.9 Presenting reports and recommendations

5.10 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of omnichannel marketing

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next