Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing marketing automation

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Understanding the three pillars of automation

2.3 Using email automation

2.4 Using chatbots

2.5 Best practices for chatbots

2.6 Using website push notifications

2.7 Best practices for website push notifications

2.8 Other forms of automation

2.9 Using lead scoring systems

2.10 Section 2 quiz

3.1 Welcome to section 3

3.2 Confirming budgets, resources and timelines

3.3 Determining objectives

3.4 Understanding the target audience

3.5 Mapping the customer journey

3.6 Identifying triggers and responses

3.7 Prioritising automations

3.8 Section 3 quiz

4.1 Welcome to section 4

4.2 Running marketing automation

4.3 Developing technical briefs

4.4 Technical brief template

4.5 Engaging specialists

4.6 Documenting an automation plan

4.7 Automation plan template

4.8 Preparing content to be automated

4.9 Testing and launching automation

4.10 Section 4 quiz

5.1 Welcome to section 5

5.2 Analysing results

5.3 Recognising successes

5.4 Identifying improvements

5.5 Documenting recommendations

5.6 Recommendations report template

5.7 Presenting recommendations

5.8 Futher enhancing automation

5.9 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of marketing automation

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next