1.1 Welcome to the Digital Tech Academy!
1.2 Acknowledgement of Country
1.3 What this onboarding covers
2.1 Why digital marketing
2.2 Digital marketing facts
2.3 Digital marketing job market
2.4 Show me the salary
2.5 Who is hiring
2.6 The DTA difference
2.7 Video - The DTA difference
2.8 10391NAT Diploma of Digital Marketing
2.9 10787NAT Advanced Diploma Of Digital Marketing
3.1 Section 3 introduction
3.2 Understanding DTA’s assessment materials
3.3 Understanding DTA’s learning materials
3.4 Understanding DTA’s Thinkific content
3.5 Additional academic resources
3.6 Updates to materials
4.1 Section 4 introduction
4.2 Recommendations for teaching and assessing
4.3 Unit 1 - Persuasive copywriting
4.4 Unit 2 – Social media engagement
4.5 Unit 3 – Ecommerce marketing
4.6 Unit 4 – Performance marketing
4.7 Unit 5 – Organic marketing
4.8 Unit 6 – Testing to optimise performance
4.9 Unit 7 – Marketing automation
4.10 Unit 8 – Omnichannel marketing
5.1 Section 5 introduction
5.2 Recommendations for teaching and assessing
5.3 Unit 1 – Digital analytics
5.4 Unit 2 – Content strategy
5.5 Unit 3 – SEO
5.6 Unit 4 – Paid search marketing
5.7 Unit 5 – Display and video advertising
5.8 Unit 6 – Email marketing
5.9 Unit 7 – Social media strategy
5.10 Unit 8 – Website optimisation
5.11 Unit 9 – Marketing plans and budgets
6.1 Key takeaways
6.2 Over to you
