Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing emails, landing pages and messaging

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Different kinds of landing pages

2.3 Key components of a landing page

2.4 Understanding campaign requirements

2.5 Planning a landing page

2.6 Landing page plan template

2.7 Creating a landing page

2.8 Example: Setting up a HubSpot account

2.9 Example: Using HubSpot's landing page builder

2.10 Implementing analytics and tracking

2.11 Section 2 Quiz

3.1 Welcome to section 3

3.2 Types of marketing emails

3.3 Components of marketing emails

3.4 Creating marketing emails

3.5 Example: Setting up a marketing email in HubSpot

3.6 Understanding automated emails

3.7 Setting up automated emails

3.8 Tools for automated emails

3.9 Example: Creating workflows in HubSpot

3.10 Section 3 Quiz

4.1 Welcome to section 4

4.2 Using social media posts

4.3 Social media post plan template

4.4 Example: Creating and scheduling an Instagram post

4.5 Using direct messages

4.6 Examples: Instagram direct messages for marketing

4.7 Introduction to SMS marketing

4.8 Creating and sending an SMS campaign

4.9 Example: Sending an SMS campaign using HubSpot and Sinch MessageMedia

4.10 Using email campaigns

4.11 Considering legal requirements

4.12 Section 4 Quiz

5.1 Welcome to section 5

5.2 Reviewing messaging performance

5.3 Reviewing email performance

5.4 Introduction to A/B testing

5.5 Planning A/B testing

5.6 A/B testing plan template

5.7 Implementing A/B tests

5.8 Example: Setting up an email A-B test in HubSpot

5.9 Analysing and communicating A/B testing results

5.10 A/B test results presentation template

5.11 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of email and messaging marketing

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next