Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing ecommerce marketing

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Understanding ecommerce options

2.3 Understanding ecommerce websites

2.4 Understanding social commerce

2.5 Understanding other monetisation opportunities

2.6 Understanding the POEM model

2.7 Creating engaging product content

2.8 Offering a good checkout experience

2.9 Encouraging earned media

2.10 Understanding legislation

2.11 Section 2 quiz

3.1 Welcome to section 3

3.2 Determining ecommerce requirements

3.3 Considering the marketing strategy

3.4 Researching ecommerce opportunities

3.5 Evaluating ecommerce opportunities

3.6 Planning for customer engagement

3.7 Selecting success metrics

3.8 Considering organisational policies and procedures

3.9 Creating an ecommerce strategy

3.10 Ecommerce strategy template

3.11 Section 3 Quiz

4.1 Welcome to section 4

4.2 Understanding the steps of an online transaction

4.3 Understanding payment gateways and processors

4.4 Common payment technologies

4.5 Understanding PCI DSS

4.6 Considering authentication and security

4.7 Evaluating payment technologies

4.8 Negotiating processing parameters

4.9 Tips for negotiating successfully

4.10 Understanding service agreements

4.11 Section 4 quiz

5.1 Welcome to section 5

5.2 Optimising ecommerce performance

5.3 Improving the checkout experience

5.4 Using personalisation

5.5 Following up on abandoned carts

5.6 Encouraging product reviews

5.7 Using referral marketing

5.8 Introducing loyalty programs

5.9 Section 5 Quiz

6.1 Welcome to section 6

6.2 Monitoring transactional data

6.3 Reviewing performance

6.4 Evaluating performance

6.5 Creating recommendations

6.6 Creating a performance report

6.7 Ecommerce performance report template

6.8 Presenting your report

6.9 Section 6 Quiz