Course curriculum

    1. 1.1 Welcome to this unit

    2. 1.2 Introducing the powerful world of data

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Platform-level vs multi-channel analytics

    3. 2.3 Multi-channel analytics tools

    4. 2.4 Advantages and challenges of multi-channel attribution

    5. 2.5 Understanding multi-channel attribution models

    6. 2.6 Using the big-to-small approach

    7. 2.7 Important metrics for success

    8. 2.8 Using data to optimise performance

    9. 2.9 Why you should always be testing

    10. 2.10 The attention economy

    11. 2.11 Using Google Looker Studio

    12. 2.12 Section 2 quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Introducing Google Analytics

    3. 3.3 Setting up a GA4 account

    4. 3.4 Using Google’s GA demo account

    5. 3.5 Accessing the GA demo account

    6. 3.6 Understanding real-time reporting

    7. 3.7 Understanding lifecycle reporting

    8. 3.8 Understanding user reporting

    9. 3.9 Understanding events in GA

    10. 3.10 Understanding audiences in GA

    11. 3.11 Understanding custom dimensions and metrics

    12. 3.12 Using the analysis hub

    13. 3.13 Using multi-channel attribution in GA4

    14. 3.14 Section 3 quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Introduction to analysing and reporting on data

    3. 4.3 Understanding data analysis approaches

    4. 4.4 Understanding data analysis approaches

    5. 4.5 Using data analysis methods

    6. 4.6 Understanding data reliability

    7. 4.7 Applying data visualisation techniques

    8. 4.8 Building a data-driven culture

    9. 4.9 Understanding big data, AI and ML

    10. 4.10 Section 4 Quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Reviewing marketing performance

    3. 5.3 Marketing performance report template

    4. 5.4 Identifying a focus for investigation

    5. 5.5 Creating a marketing analysis plan

    6. 5.6 Marketing analysis plan template

    7. 5.7 Gathering data

    8. 5.8 Reviewing, synthesising and categorising data

    9. 5.9 Generating data-driven outcomes

    10. 5.10 Reporting on data analysis

    11. 5.11 Marketing analysis report template

    12. 5.12 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Key takeaways

    3. 6.3 The future of analytics

    4. 6.4 Becoming Google Analytics certified

    5. 6.5 How to keep your knowledge up to date

    6. 6.6 Congratulations and what’s next

About this course

  • Free
  • 77 lessons
  • 0 hours of video content