Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing digital advertising

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

Section 2: Understanding digital advertising

2.2 Types of digital advertising

2.3 Understanding search ads

2.4 Understanding video and display ads

2.5 Introduction to A/B testing

2.6 Static vs dynamic advertising

2.7 Creating a website

2.8 Example: Setting up a website using Wix

2.9 Introduction to Google Ads

2.10 How to create a Google Ads account

2.11 Customising Google Ads settings

2.12 Setting up tracking

2.13 Creating a YouTube account

2.14 Section 2 Quiz

3.1 Welcome to section 3

3.2 The importance of planning

3.3 Understanding a campaign strategy

3.4 Creating a campaign plan

3.5 Campaign plan template

3.6 Using targeting strategies

3.7 Creating a targeting plan

3.8 Targeting plan template

3.9 Planning A/B tests

3.10 A/B testing plan template

3.11 Section 3 Quiz

4.1 Welcome to section 4

4.2 Preparing video creative and ads

4.3 Example: Setting up YouTube video ads

4.4 Preparing display creative and ads

4.5 Example: Setting up YouTube display ads

4.6 Creating Google search ads

4.7 Example: Creating a responsive search ad in Google Ads

4.8 Responsive search ad template

4.9 AI tools to help with creating ads

4.10 Launching your advertising campaign

4.11 Section 4 Quiz

5.1 Welcome to section 5

5.2 Gathering data on campaign performance

5.4 Analysing campaign performance

5.5 Campaign performance report template

5.6 Presenting campaign results

5.7 Optimising your ads

5.8 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of digital advertising

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next