Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing using social media professionally

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Introduction to digital marketing careers

2.3 Determining your career goals

2.4 Career goals: Personal influence strategy template

2.5 Building your social media skills

2.6 Social media skills: Personal influence strategy template

2.7 Section 2 quiz

3.1 Welcome to section 3

3.2 Introduction to promoting yourself on social media

3.3 Platforms for building your professional reputation

3.4 Planning your approach

3.5 You as a professional: Influence strategy template

3.6 Creating a new social media profile

3.8 Describing yourself as a professional

3.10 Creating post content

3.12 Further improving your professional profile

3.12 Section 3 Quiz

4.1 Welcome to section 4

4.2 Introduction to using social media as a creator

4.3 Setting a direction

4.4 You as a creator: influence strategy template

4.5 Considering your audience

4.10 Tips for improving your creator profile

4.6 Planning content

4.8 Creating and publishing content

4.9 Evaluating your content

4.10 Tips for improving your creator profile

4.11 Section 4 Quiz

5.1 Welcome to section 5

5.2 Introduction to brand collaborations and influencers

5.3 Meeting social media platform requirements

5.4 Understanding legal requirements

5.5 Planning to collaborate with a brand

5.6 Influence strategy for brand representation template

5.7 Interpreting influencer contracts

5.8 Example: Influencer marketing contract

5.9 Negotiating influencer contracts

5.10 Creating and publishing content

5.11 Best practices for branded collaboration content

5.12 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of using social media for self-promotion

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next