Australian College of Business Intelligence

1.1 Welcome to this unit

1.2 Introducing coordinating campaigns

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

2.1 Welcome to section 2

2.2 Introduction to client management

2.3 Finding clients

2.4 Onboarding a new client

2.5 Communicating with clients

2.6 Tips for impressing clients

2.7 Section 2 Quiz

3.1 Welcome to section 3

3.2 Introduction to planning a marketing campaign

3.3 Gathering background information

3.4 Preparing for a client interview

3.5 Conducting a client interview

3.6 Tips for better client interviews

3.7 Following up after a client interview

3.8 Client interview brief template

3.9 Section 3 Quiz

4.1 Welcome to section 4

4.2 Introduction to preparing and implementing a marketing campaign

4.3 Preparing a campaign communication plan

4.4 Communication plan template

4.5 Developing an action plan

4.6 Campaign action plan template

4.7 Creating a content calendar

4.8 Content calendar template

4.9 Briefing creative professionals

4.10 Creative brief template

4.11 Coordinating the campaign launch

4.12 Section 4 Quiz

5.1 Welcome to section 5

5.2 Introduction to reviewing campaign results

5.3 Monitoring the campaign

5.4 Gathering campaign data

5.6 Preparing a campaign report

5.7 Campaign performance report template

5.8 Updating a client on campaign performance

5.9 Section 5 Quiz

6.1 Welcome to section 6

6.2 Key takeaways

6.3 The future of marketing campaigns

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next