Course curriculum

    1. 1.1 Welcome to this unit

    2. 1.2 Introducing using social media as an organisation

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Introduction to social media platforms

    3. 2.3 How Australians are using social media

    4. 2.4 Mainstream social platforms

    5. 2.5 Example: LinkedIn for businesses

    6. 2.6 Example: WhatsApp for businesses

    7. 2.7 Example: X for businesses

    8. 2.8 Example: TikTok for businesses

    9. 2.9 Example: YouTube for businesses

    10. 2.10 Example: Instagram for businesses

    11. 2.11 Other social platforms

    12. 2.12 Examples: niche social media platforms

    13. 2.13 Section 2 Quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Introduction to social media tools

    3. 3.3 Content scheduling tools

    4. 3.4 Video creation tools

    5. 3.6 Social media management tools

    6. 3.7 Copywriting tools

    7. 3.8 Advertising tools

    8. 3.9 Other social media tools

    9. 3.10 Examples: AI social media tools

    10. 3.11 Section 3 Quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Introduction to selecting social media tools and platforms

    3. 4.3 Considering organisational requirements

    4. 4.4 Considering your organisation’s industry and competitors

    5. 4.5 Example: competitor analysis

    6. 4.6 Competitor research report template

    7. 4.7 Researching social media platforms

    8. 4.8 Social media platforms research report template

    9. 4.9 Investigating social media tools

    10. 4.10 Social media tools research report template

    11. 4.11 Evaluating social media tools and platforms

    12. 4.12 Selecting tools and platforms

    13. 4.13 Tips for presenting recommendations

    14. 4.14 Section 4 Quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Introduction to setting up social media tools and platforms

    3. 5.3 Setting up new business profiles

    4. 5.6 Setting up business accounts for social media tools

    5. 5.7 Creating social media posts

    6. 5.8 Meeting legal, ethical and cyber security requirements

    7. 5.9 Preparing for posting content

    8. 5.10 Reviewing tools and platforms

    9. 5.11 Enhancing social media profiles

    10. 5.12 Staying on top of tool and platform changes

    11. 5.13 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Key takeaways

    3. 6.3 The future of social media tools and platforms

    4. 6.4 How to keep your knowledge up to date

    5. 6.5 Congratulations and what’s next

About this course

  • 72 lessons